It's an understatement to say that landing in the inbox is an important consideration every time you send an email campaign. There are 3 domain records important for best inbox delivery: SPF, DKIM & DMARC.
SPF: Sender Policy Framework is used to specify who can send email on your behalf.
DKIM: Domain Keys Identified Mail is used to authenticate each email with a digital signature. When present, our platform signs each email with a unique key.
DMARC: Domain-based Message Authentication, Reporting and Conformance combines SPF & DKIM for authentication & can send error reports.
Most inbox providers check these records & may route to the Junk folder when they fail. GMAIL checks all 3, as shown below.
Use our free tool to instantly check your website & if you need any help to setup, please contact support.
To quickly test the setup in GMAIL, tap the 3 dots on the top right of the message & click 'Show Original'. If setup correctly, GMAIL will show each record as PASS.
PS These records can help prevent fraud. If your domain is used in a phishing or spoof attempt, inbox providers will route to the Junk folder (when setup correctly).