Much of our business is done through partners. To support them and promote ourselves amongst their customers and partners, attending conferences and seminars is a fact of life. In the last 15 years with this company, I’ve been to quite a few – in Las Vegas, LA, London, Dublin, the Middle East and Florida, among others. After Sitecore Symposium, I can add New Orleans to that list.
For other conferences and seminars that I’ve been at, I often got the impression from attendees that they felt obliged to be there -- without really wanting to be there. There was something different about Sitecore Symposium, though. There was an infectious energy about the place. Yes, part of that might have been due the setting - I had never been to New Orleans before, but it was hard not to get drawn in by the uniqueness of that city; the great music, the incredible food, the friendly people, the distinct architecture, and yes, even the weather (after the Summer we had in Ireland, the weather in Louisiana was a novelty for me!)
However, there was an alertness to the Symposium attendees that was hard not to notice. They were there to meet, they were there to learn and they were there to get ideas about how to get the most out of Sitecore.
The program was packed full of sessions and your journey there was completely up to you. The sessions catered for everyone, whether you were just getting started with Sitecore, whether you were interested in the business side or whether you were a marketer or developer – there was something there for everyone.
For me, I wanted to soak up as much as I could. We’re relatively new to Sitecore and I wanted to learn as much as possible. I have come away with a much better understanding of the Sitecore ecosystem and why people are so excited about the opportunities that it presents. Sitecore is king of the personalised experience and they have no intention of slowing down. I have also seen tremendous opportunities for Sensorpro; the fact that we have an email marketing and survey platform that integrates with Sitecore, yet exists in the cloud, puts us in a unique position to give Sitecore users functionality that they may not have had access to before.
I am very excited for the future of this partnership.
(And yes, I fully intend to go back to New Orleans for a proper vacation as soon as possible!)