* Younger shoppers shop online.
* Older shoppers skew to in person shopping.
* Tap image to for other age groups.
It is clear that there is an appetite for local shopping, but online. If not online already, use a proper store platform like Shopify for the best experience.
If online already, consider if the store is matching the standards expected in the study. A blogging site with buy buttons may help in the short term but a proper shopping platform is critical to long term success.
Free shipping remains the standout number in the study. If you offer it, make sure it is clear to see in all steps on the store. Reliable delivery & returns also rank high so the store must make this clear.
The comments support the idea that customers expect the online store to feel like a proper online store. So the UI must be first-rate & it is expected that reviews, testimonials, newsletter & chat augment the experience.
If sending a fragile item, be sure to show the great care you will take when sending it. This provides added confidence that the item will arrive in pristine condition.
For example, this Shopify store ships original art in boxed frames with glass, the explainer video is a great example of how to do this properly.
Reviews clearly matter & if not already in place use the tools in your Shopping platform to add them and ask for Google reviews. See our guidance here: https://sensorpro.net/reviews
Vinny O'Brien is our ecommerce lead with 15 years ecommerce expertise at eBay, PepsiCo, Arnotts & Calvin Klein. He is a director of ecommerce with cruaoutdoors.com, a direct to consumer brand selling into the US. A mentor with L Marks London & Enterprise Ireland, Vinny is a part-time lecturer in Dublin City University & founder of the ecommerce summit conference, Ireland.
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