Customer engagement after the Point of Sale

Your Customer just left the store. How do we keep them engaged with our brand?

Though a single welcome or receipt email is useful, a welcome series is a more effective strategy to continually engage, connect and up-sell over time.

Let's admit it, we've often purchased something, then months later cannot recall where we bought it, right? This lack of recall could, and very often does, drive your hard-won customer to the competition. A Welcome series can help avoid that by extending the experience.

How this might work:

  1. Amy buys a pair of running shoes from your Associate on Monday. Great, she gets a receipt mail with the usual info. All good so far. Now let's look at how a Welcome series differs to sending repetitive annoying promotional emails that could drive Amy away from your product.
  2. On Wednesday Amy goes for her first 10k in the new running shoes; all is good. The next day she gets an email asking How was your run? and reminds her of the basic steps to share her running experience online.
  3. A few weeks later Amy gets an email survey asking for feedback How are the running shoes working for you? and Here's some great stories from other runners just like you.
  4. Some months later Amy gets a SMS/text message with an offer on the latest running shoe and because she's purchased before, a coupon code is included that she can redeem online or bring in-store.

The right sequence

So how do we do that, without sending the same email to every subscriber or worse, in the wrong order? With Autoresponders, you can set these messages up ahead of time and create the rules that will only send the relevant email at the right time and importantly, in the right sequence.

PS:

A common complaint we see is that you don't know where subscribers came from. Did they signup via POS, the Facebook page, a Twitter ad or the website?

Luckily our POS, Facebook and Twitter apps know this already, so they can tag the subscriber with the origin of the signup. Which means you can send POS or Twitter specific email campaigns for example.

This makes your message more compelling, more personalized and more likely to engage.