The JOIN OUR CORE campaign was led by Ashoka, the world's leading network of social entrepreneurs to find the next Ben & Jerry's. The objective was to find social entrepreneurs using business to drive change in their community. The campaign ran in 9 markets in Europe and 2 in Asia, with a reach of 33m on Twitter! Ashoka wanted to celebrate young people around the world who are creating a business with a social purpose and making a difference in their community. Ben & Jerry's wanted to bring the message of social entrepreneurship to inspire a wider audience of change makers all over the world. The technology for the campaign was provided by Sensorpro and Epsilon.