1. Look at your recent holiday campaign, now is the time to review the results and the approach taken. Ask tough questions about each part of the campaign and decide what can be done to improve it.
2. It's also a great time to ask questions of your customers. Getting product reviews now can help shape your inventory or order plans and add to your customer's preferences. Carefully construct a survey that will update your customers' preference and product feedback; then use the survey results in the campaign.
Leading eCommerce advisor Vinny O'Brien says "With so many offers out there for the holiday season, it can be hard and costly to be seen. Don't rely solely on your assumptions or just the products you want to move. Check analytics on product pages then challenge yourself to promote the products your customers want." vinnyobrienconsulting.com
3. If you have not done so already, make sure you are collecting data from your customer at POS and by that, we mean both online and offline. Coupons and special offers that are specific only to the Holiday season should be considered today and incorporated into the Holiday plan. Once they have opted in to your email communications, you can keep them up-to-date on new deals or offers especially on the countdown to the Holiday season.
4. An email series is a great way to automatically remind customers on a schedule. The Advent calendar and Post office deadlines are popular scheduling guides as they are a credible source for delivery times.
5. Timely posting to social media is important and make sure it coincides with your plan. There are tools available to do this like Buffer and of course you can post to Twitter/Facebook directly from your campaign.
6. Use Quantitive data. Messaging that reflects subscriber purchase is proven to resonate better and result in repeat buys.
7. Finally: It can be a schoolboy mistake to assume the endgame of your Holiday season marketing is a specific event like Christmas Day.
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