According to the Automobile Association, wiper blades should be replaced once a year. So when Tim bought wiper blades online, our client wanted to make sure he got a reminder one week before the purchase anniversary. They wanted the reminder email to offer this advice specific to the item, the prior purchase history and provide a special offer based on Tim's NPS score.
Sounds like a good story, right? When our client reached out with this reminder example, we initially thought our Birthday email process or API messaging should easily accomplish this.
But they clarified that not all items are renewed annually, so needed more flexibility and had to run automatically across thousands of line items without intervention. They also wanted the reminder process to work across all web behaviours, not just an online purchase. They also wanted the reminder to be deployed by email, SMS or old-fashioned mail, depending on Tim's data-points.
So we came up with Smart Tags.
You can tag a contact with both a tag and a date. So in this case, the ecommerce store calls our API and updates Tim’s contact record with the wiper purchase and date.
Then we setup a recurring campaign that runs every day checking to see who is due a purchase reminder email today. You will only need one email design per type of reminder. And that’s it.
Once setup, it will run every single day without any intervention, all based on the smart tags and dates that you have assigned to customers. This saves a ton of manual effort and makes sure subscribers get the right reminder, just when they need to.
So you can see that any activity that is date-related can be catered for with Smart Tags.
We know that timing is everything with messaging. Messages that are delivered at the right time and with appropriate context are more likely to resonate and then convert. To start using Smart Tags, contact our Support team today.